As “Mad Men” comes to an end, Birchbox is partnering with the AMC show to commemorate its Sixties beauty aesthetic and influence on contemporary fashion.
“Birchbox turned the beauty category on its head and engaged a generation making them an ideal partner for AMC as we head into the final seven episodes of ‘Mad Men,’” said Theresa Beyer, senior vice president of promotion, activation and partnership at AMC. The final seven episodes of the award-winning show is scheduled to begin April 5.
Co-founders and co-chief executive officers of Birchbox, Katia Beauchamp and Hayley Barna and “Mad Men” creator, Matthew Weiner, has curated an assortment of beauty, grooming and lifestyle products for both the men’s and women’s April boxes.
Female subscribers will receive a selection of products like brow gel from Anastasia and eye cream from Liz Earle. Birchbox Man members will get a range of items that includes grooming products and accessories.
The “Mad Men” women’s box is priced at $10, while the men’s is $20.
Additionally, the collaboration will incorporate a series of exclusive editorial and video content to be featured on birchbox.com.
“We curated a selection of products that captures the flavor of that era while maintaining a modern sensibility — for example, a bold lip in an easy to use pencil and a soft hold paste for a relaxed take on the men’s hairstyles,” Beauchamp. “Our hope is that this collaboration helps celebrate [the show].”