Bloomingdale’s is doing its part to continue to celebrate Ralph Lauren’s 50th anniversary.
The department store this week will unveil a new rendition of its Heart of New York campaign featuring notable New Yorkers — model Taylor Hill, actors Bobby Cannavale and Audra McDonald, and mixed martial arts athlete Luke Rockhold — sharing their favorite memories of the designer, the store and the city. As Cannavale put it: “The Ralph Lauren label really takes me back to a really specific time in my life, a time when I started to become aware of aesthetic and how important it is to look good so that I could feel good.”
As a further nod to the fact that Bloomingdale’s was the first retailer to buy Lauren’s first collection of neckwear, the store is offering an exclusive, limited-edition collection of ties that commemorate the anniversary. The five handmade Polo by Ralph Lauren ties draw inspiration from the brand’s history and include Scottish tartans, paisley prints, club emblems and polo matches, each featuring a 50th anniversary label and numbered label. Only 50 sets were produced and they will be packaged in a collectible box and sold for $900.
The windows at the 59th Street flagship will also be dedicated to the designer.
“This anniversary for Ralph Lauren is a significant milestone and given our rich history together we wanted to create something special,” said Tony Spring, chairman and chief executive officer of Bloomingdale’s. “Earlier this year, we launched our Heart of New York campaign celebrating our 59th Street store’s iconic heritage and customizing the campaign specifically to the RL50 seemed like a natural evolution.”