FRESH FACES: Boohoo.com has enlisted a fresh crop of ambassadors as stars of the British online retailer’s #WeAreUs campaign.
Lion Babe musicians Jillian Hervey and Lucas Goodman will join the roster of social media influencers including Lauren Hallworth, Felicity Hayward, Jourdan Riane and Candice Blackburn as faces for the campaign.
Selected for their sense of style, the group will model the spring 2016 and trans-seasonal line, which includes a parka, a classic striped shirt, denim jeans and a satin bomber.
“We Are Us embrace both new and existing customers and we are excited to introduce our latest group of brand ambassadors,” said marketing director Richard Clark.
“The launch of the Boohoo brands in 2015 was extremely successful and the trans-seasonal campaign reinforces the message that there really is something for everyone at Boohoo. It fits perfectly with the brand’s fun, inclusive and individual approach.”
This is the second year the label is running the #WeAreUs campaign, which will be featured on MTV and in weekly British publications including Look, Heat and Reveal, which hits newsstands in February.