BOSS GOES BACK TO NATURE: In its spring ad campaign, Boss Hugo Boss explores the juxtaposition of architecture and nature. Photographed by Inez van Lamsweerde and Vinoodh Matadin, the ads play with movement and perspective, using sharp architectural lines and silhouettes of trees and leaves.
Shot on location in Montauk, N.Y., the campaign uses the structure of a house and its grounds in various ways. In some images, the structure of the houses vanishes into the horizon.
Under the direction of Jason Wu the Boss brand continues to evolve. Boss men’s wear spotlights signature tailoring alongside sportswear-inspired outerwear, shorts, prints and bright color. Boss women’s wear is defined by light dresses made in plissé technical organza and feminine, softly tailored pieces.
The ads feature models Clément Chabernaud, in his second campaign for the house, and Anna Ewers, who closed the spring 2016 runway show.