By  on May 15, 2019

MILAN — The innovative use of technology to offer customized and engaging shopping experiences, as well as a deeper attention to social and environmental responsibility, are key to today’s retailers, as outlined by the BrandZ Top 75 Most Valuable Global Retail Brands ranking and report for 2019 issued this week.

The list revealed the combined valuations of the world’s top retail brands was up by $339 billions compared to the previous year, totaling $1.4 trillion. E-tail giants Amazon and Alibaba secured the top spots of the ranking, valued at $315.5 billion and $131.2 billion, respectively. Germany-based Zalando also made it to the list for the first year, ranked 62nd with a brand value of $3 billion.

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