By  on January 31, 2018

Cheetah Mobile, a leading mobile Internet company focused on improving digital functionality, has linked with Hypr, a large influencer analytics platform, to support Cheetah Mobile’s U.S. branding sales team to leverage Hypr’s software to aid in connecting North American brands and agencies in reviewing and selecting Chinese influencers.

“We have been working with Hypr over the past few months to increase transparency in our campaigns,” said David Wu, chairman of Leopard Mobile, Cheetah Mobile’s agency arm. “We believe the future of influencer marketing lies on combining high-quality data with excellent marketing channels.”

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