Cheetah Mobile, a leading mobile Internet company focused on improving digital functionality, has linked with Hypr, a large influencer analytics platform, to support Cheetah Mobile’s U.S. branding sales team to leverage Hypr’s software to aid in connecting North American brands and agencies in reviewing and selecting Chinese influencers.
“We have been working with Hypr over the past few months to increase transparency in our campaigns,” said David Wu, chairman of Leopard Mobile, Cheetah Mobile’s agency arm. “We believe the future of influencer marketing lies on combining high-quality data with excellent marketing channels.”
With apps and platforms like Musical.ly and Live.me among its properties, Cheetah Mobile is gearing up to activate influencers across is robust network that spans the U.S. and Asia. And for good reason, Musical.ly, a quickly growing network that has a reported 300 million users, was just sold for $1 billion.
The partnership will allow marketers and advertisers to source influencers in seconds on Hypr’s platform and provide the opportunity to connect directly through Cheetah Mobile’s team to curate campaigns on the Musical.ly, Live.me, or one of its other properties. Hypr will service U.S. advertisers to recognize the influencers by their audience demographic data that includes age, gender, ethnicity and location.
“Musical.ly is the one platform our clients ask us about the most. No other platform can provide this level of targeted access to a Gen Z audience,” said Gil Eyal, chief executive officer and cofounder of Hypr.
As consumers increasingly refer to social media platforms to learn about new brands, products and deals, the need for cross-border influencers is on the rise. The ongoing democratization of the e-commerce landscape due to the removal of blockades once enforced by location or region have all but crumbled as Millennials and Generation Z pursue international discovery.
More from WWD: