The Sherman Oaks, Calif.-based company said the U.S. deals include Cherokee-branded items to be produced by SaraMax Apparel Group — which offers women’s apparel as well as innerwear for girls’, men’s and boys’. The company designs and merchandises the apparel, which is offered at mass retailers and department stores as well as specialty apparel retailers, and online.
Cherokee will also be a brand for High Point Design, which the company describes as a “one-stop destination for infant, toddler, kids’, junior, ladies’ and men’s hosiery products, including socks, slipper socks, tights, legwarmers” and leggings, among other product types. High Point’s channel of distribution includes department stores, national chains and mass retailers as well as online and in specialty apparel stores.
Another license agreement is with Eastman Footwear Group, and includes casual, outdoor and athletic footwear for men’s and boys’. “The Eastman Group specializes in the design and distribution of high-quality, casual, comfortable footwear and will distribute Cherokee-branded products to mass merchants, e-commerce, department stores and specialty retailers nationwide,” the company said, adding that Cudlie Accessories will also license the Cherokee brand on accessories for infants and children.
Financial details of the agreements were not disclosed.
Henry Stupp, chief executive officer, said the deals represent the “second phase of strategic partnerships which will strengthen and grow our U.S. domestic licensee base for our namesake Cherokee brand.”
“These partnerships will allow us to continue to satisfy the consumer demand for the Cherokee brand while supporting further category and distribution expansion in the United States,” the ceo explained. “In addition, we are actively engaged in discussions regarding future partnerships with leading resources for ladies’ apparel, ladies’ and girl’s footwear, adult and children’s accessories, home textiles and room decor and expect additional announcements in the near future.”
Stupp said as the company continues to build its domestic licensee base, “we have identified and have begun to onboard new retail partners that will ensure the continued availability of an expanded assortment of Cherokee-branded products for spring 2017.”
Strupp said the market can expect to see more partnerships and licensing deal announcements down the road.