COACH’S POPPY SPOT: On Black Friday, Coach will break its first television commercial for Poppy Flower, a new fragrance. The 30-second commercial will run through Christmas on national networks such as ABC and the CW, according to a spokesman. Poppy Flower’s spots will launch in tandem with another campaign for the “Best Gift Tag,” which includes a series of eight video animations that show hangtags re-creating the Statue of Liberty, Staten Island Ferry, hot dog vendors and its flagship on Madison Avenue. Hundreds of hangtags were photographed to get the lighting and shadows just right for the videos that will be available on YouTube, Facebook, Twitter, e-cards and in select Coach store windows. As part of the campaign, visitors to coach.com can create their own hangtag animation by using a Facebook application.
This story first appeared in the November 23, 2011 issue of WWD. Subscribe Today.