Nic + Zoe, which is marking its 10th anniversary, has tapped Coco Rocha to appear in its spring ad campaign. The ads were photographed by Miguel Reveriego and styled by Sarah Gore Reeves. The campaign will break next month in such magazines as Harper’s Bazaar, More and O.

The ads depict a modern woman going about her day while staying stylish. The “+” sign in Nic + Zoe is used to represent the layering and pairing of the collection, which emphasizes textures.

To mark its 10th year, Nic + Zoe has launched two new capsules in addition to the main collection The Special Edition, available in spring and fall, features silks and quilted knits with embellishments, prints and layered patterns, while Foundation, available in all seasons, features key silhouettes to build outfits around.

Exclusive footage featuring Rocha wearing the collection and showing off her Irish dancing skills will run on and the brand’s social media channels. Air Paris, Nic + Zoe’s agency of record, led the creative direction and production. The company declined to reveal the campaign’s budget, but said it was even to a year ago.

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