By  on March 22, 2018

Despite the importance of personalized shopping experiences being deeply researched and recorded, brands and retailers continue to lag in deploying customized marketing campaigns. A report released by Coherent Path, “How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond,” breaks down which merchants are leading the charge — and which ones are failing.

“Personalization has gained so much momentum over the past few years, it was surprising to see how little differentiation there was in the e-mails sent to an actual customer and someone who has never made a purchase,” said James Glover, founder and chief executive officer of Coherent Path. “Retailers work hard to acquire new customers, and this evaluation shows that most are missing the mark in nurturing those new relationships by treating them the same way they treat non-purchasers.”

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