By  on August 8, 2008

By dubbing it I Am King, Sean Combs leaves no doubt as to his expectations for his latest men’s fragrance, due as a Macy’s exclusive in December before rolling out to wider distribution in February. Industry sources estimated that the scent could do upward of $100 million globally in its first year on counter.

This story first appeared in the August 8, 2008 issue of WWD. Subscribe Today.

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