By  on August 1, 2016

Coty Inc. has signed a partnership with advertising agency BETC to support its Rimmel and Bourjois brands.

Combined, the two brands have sales of roughly $1.5 billion. Coty teamed with BETC in an effort to shift communications related to both the Rimmel and Bourjois brands. The beauty firm is looking for consumers to “fully embrace the relevance of the brands’ equities,” Coty said in a statement.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus