By  on August 1, 2016

Coty Inc. has signed a partnership with advertising agency BETC to support its Rimmel and Bourjois brands.

Combined, the two brands have sales of roughly $1.5 billion. Coty teamed with BETC in an effort to shift communications related to both the Rimmel and Bourjois brands. The beauty firm is looking for consumers to “fully embrace the relevance of the brands’ equities,” Coty said in a statement.

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