By  on July 31, 2017

It all used to be so simple. Gift a blogger a dress, have her snap a selfie wearing said dress, profit immensely. Right?

Now with looming FTC regulation on sponsored social posts, an intimidating number of would-be influencers flocking to the social-sphere, and a growing number of skeptics among social media users has left brands both desperate to deploy influencer marketing schemes and deeply vulnerable should a misstep occur. These marketing strategies — and the technology to track success — aren’t cheap.

To continue reading this article...

load comments
blog comments powered by Disqus