Brooks starred on Broadway in “The Color Purple” for which she received a Tony nomination and in “Orange Is the New Black,” which got her an Emmy nomination. The campaign rolls out across digital, television and social platforms and also features Ashley Graham, Candice Huffine and Denise Bidot, but Brooks is the focus.
Lane Bryant, seeking to elevate its image, alter certain notions on large sizes and bring body positivity to the size range, launched its “I’m No Angel” campaign in April 2015. Officials at Lane Bryant, a division of Ascena Retail, also say the campaign is designed to “empower women to own their inherent sexiness, and set the world on notice that the traditional notions of what is considered beautiful in the media is outdated.” Last night, the brand brought the campaign back into the spotlight by airing during the Emmy Awards.
The campaign was shot by Cass Bird and shows Brooks and the other models wearing Lane Bryant’s Cacique intimates.
“The truth is the spirit of ‘I’m No Angel’ has been ingrained in all of our major brand initiatives since the campaign’s initial debut in 2015,” said Lane Bryant’s chief marketing officer, Brian Beitler. “Empowering women will never go out of style.”