TechStyle Fashion Group — whose portfolio of brands includes ShoeDazzle, FabKids, Fabletics and JustFab — said its data science team has been predicting sales with almost exact accuracy. According to a TechStyle Fashion Group spokesman, its data model can anticipate everything from how long it will take for a customer to complete a purchase to the expected frequency of buys. Sujay Kar, head of analytics at TechStyle Fashion Group, explained how the company’s data science team is influencing each step of the way.
WWD: What role does the data science team play at TechStyle Fashion Group?
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion