By  on October 13, 2017

TechStyle Fashion Group — whose portfolio of brands includes ShoeDazzle, FabKids, Fabletics and JustFab — said its data science team has been predicting sales with almost exact accuracy. According to a TechStyle Fashion Group spokesman, its data model can anticipate everything from how long it will take for a customer to complete a purchase to the expected frequency of buys. Sujay Kar, head of analytics at TechStyle Fashion Group, explained how the company’s data science team is influencing each step of the way.

WWD: What role does the data science team play at TechStyle Fashion Group?

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