By  on October 18, 2018

PARIS — Move over, digital influencers: luxury brands are increasingly turning to artists to help spread their message on social media, in a bid to tap into a more engaged follower base, according to Launchmetrics.

Michael Jaïs, chief executive officer of the marketing and analytics platform, said the phenomenon is already showing up in the data it collects. Launchmetrics monitors more than 20,000 brands daily as well as 50,000 media outlets and 100,000 influencers.

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