By  on August 15, 2018

What do Millennials value more than tried-and-true brands? Convenience.

According to new research released by Digitas in conjunction with the Harris Poll, voice assistants such as Siri or Alexa often promote specific items based off an algorithm rather than a user’s preferred brand. According to the poll results, 85 percent of consumers using voice-activated assistants purchase the first item recommended that varied from their initial inquired brand.

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