What do Millennials value more than tried-and-true brands? Convenience.
According to new research released by Digitas in conjunction with the Harris Poll, voice assistants such as Siri or Alexa often promote specific items based off an algorithm rather than a user’s preferred brand. According to the poll results, 85 percent of consumers using voice-activated assistants purchase the first item recommended that varied from their initial inquired brand.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos