PICKING PATTINSON: Parfums Christian Dior confirmed Wednesday that English actor Robert Pattinson is the new face of its Dior Homme fragrance. The “Twilight” heartthrob joins an illustrious list of celebrity ambassadors for Dior beauty products, that includes Charlize Theron, Natalie Portman, Eva Herzigova and Alain Delon. Model Jamie Dornan and actor Jude Law have also fronted Dior Homme scents.

American photographer Nan Goldin and French director Romain Gavras — the man behind M.I.A.’s “Born Free” video — shot the Pattinson campaigns, Dior said, noting they are to be seen only in Europe, except the U.K., and Asia, excluding China and Japan.

This story first appeared in the June 13, 2013 issue of WWD. Subscribe Today.

According to Dior, the print campaign will break from Sept. 1 in a range of magazine titles for women and men, along with daily newspapers.

The television commercial, shot largely in New York, is to debut the same month in 60-second and 80-second lengths.

Pattinson recently completed filming David Michôd’s “The Rover” in Australia opposite Guy Pearce. Following his appearance in David Cronenberg’s “Cosmopolis” last year, he is due on the Canadian filmmaker’s set for the forthcoming “Maps to the Stars.”

According to Dior, Pattinson is also slated to appear opposite Carey Mulligan in the forthcoming “Hold on to Me,” directed by James Marsh.