By  on September 29, 2016

There have been plenty of buzzwords tossed around this year from disruption to omnichannel. Underscoring each of these directives remains a central issue, though: The customer and her engagement with the brand.

As companies scramble to keep pace with shopper expectations while also upping their consumer engagement game, customization become key. Dynamic Yield, a personalization operating service, has helped guide clients such as Under Armour, Sephora and LaModa to implement initiatives to better align with their shoppers — and reap the reward. Liad Agmon, cofounder and chief executive officer of the company shed insights into how personalization will be an integral component as the see-now-buy-now craze continues, pitfalls retails should avoid and advancements of the feature.

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