EBay has signed R/GA as its agency of record for fashion and is launching a campaign with a TV spot this Sunday during “American Idol” that preaches individuality.

“Our new fashion campaign brings that to life and highlights our fashion offering and breadth of inventory for any shopper to express their unique individual style,” said Suzy Deering, chief marketing officer for eBay Americas.

R/GA’s work for eBay Fashion in North America will involve strategy, content, display advertising and social media. The campaign is a continuation of eBay’s “Fill Your Cart With Color” brand platform.

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