Aliza Licht, senior vice president of global communications at Donna Karan International, is finally parting ways with the company. In August, Licht said she would be resigning after the spring DKNY fashion show.

Having made a name for herself as DKNY PR Girl, the company’s popular social media personality, Licht plans to pursue opportunities related to her best-selling book, “Leave Your Mark,” an insider’s mentorship guide. The company migrated the DKNY PR Girl community to a new handle of @DKNY.

Licht has started a company, Leave Your Mark LLC, based on her book and has begun a newsletter called Blackboard at

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