A subtle sea change is occurring in Latin America. According to eMarketer’s report, “Latin America Ad Spending Summary 2018,” marketers are increasingly shifting ad dollars toward mobile-first methods within a region that’s continued to maintain traditional methods to reach consumers. Likely provoked by looming presidential elections and the coming World Cup, eMarketer forecasts that total ad spending will increase by 8.7 percent, or $38.04 billion.
The region has some catching up to do. “Digital’s share of total media spend in Latin America will trail the worldwide average: 26.3 percent versus 43.5 percent,” the report said. “Latin America will under-index throughout the forecast period due to the sheer power of TV within the region, and as advertisers play catch-up with rising Internet penetration and smartphone adoption rates. We forecast digital will grow from $10.01 billion in 2018 to $14.76 billion in 2022.”
The iconic Tiffany & Co. Fifth Avenue flagship will have a whole new look come 2021, reports @mistywhitesidell . The 10-story store is being expanded and renovated under the vision of chief artistic officer, Reed Krakoff. #wwdnews
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018