By  on April 9, 2018

EMarketer is forecasting that more than 80 percent of digital display ads will be programmatic — through automated channels — and will reach $46 billion this year. That’s about $10 billion more than what marketers spent in 2017.

“Significant momentum behind programmatic ad buying now focuses on its rich audience targeting capabilities,” said eMarketer principal analyst Lauren Fisher. “Buyers have come to rely on programmatic as the primary way to infuse their ad campaigns with first-, second- or third-party data insights.”

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