Glamour magazine and Estée Lauder are teaming up on a social media contest intended to make women feel “post-worthy.”
The #BestAngle campaign, which goes live today, runs through Sept. 4. Women can enter by uploading a photo to glamourbestangle.com or by posting to Instagram using #BestAngle and #GlamourContest. Glamour and Lauder will also hold three events on Saturday, Aug. 29 in New York at Macy’s at Roosevelt Field, at Macy’s at South Coast Plaza in Costa Mesa, Calif., and in Houston at Macy’s at The Galleria, intended to show customers how they can get their best look using Lauder products.
Four winners will be selected to win a trip to New York City and participate in a professional photo shoot that will be featured in the pages of Glamour.
“Glamour’s digitally savvy and beauty-obsessed audience is always looking for new ways to look and feel their best on social media,” said Connie Anne Phillips, Glamour’s chief revenue officer and publisher. “Estée Lauder is a fabulous partner to ensure the Glamour audience experiences a whole new angle on beauty.”
Patricia Lopez, senior vice president, general manager, Estée Lauder North America, noted that it’s the first social media contest to be done with the brand’s New Dimension products. “The New Dimension Transformative Beauty collection offers women of all ages the opportunity to change their perspective and the way they see themselves – empowering them to define their own beauty,” Lopez said.