By  on October 12, 2017

Coveted consumers like Millennials and Generation Z want more than just unique experiences, digital convenience and great storytelling — they demand authenticity.

Enter RYPL, a new customer acquisition solution by digital marketing company GlobalWide Media that focuses on “everyday influencers” instead of celebrities. With an audience modeling approach that takes into account those closely surrounding a customer (for example, a friend or colleague), RYPL pays attention to who impacts a customer’s decision-making, in addition to the target customer themselves.

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