By  on June 14, 2018

Generation Z gets a lot of flack. Often labeled as too reliant on technology, the demographic is smashing the stereotypes that suggest they are the downfall of physical retail. According to Fluent Commerce’s latest survey, “Behind the Scenes of Online Shopping,” Generation Z might be physical retail’s salvation.

“The next generation of shoppers is an anomaly when it comes to the scale of convenience. Meaning that retailers (in-store and online) should pay attention to the idea that Amazon’s two-day shipping theory may mean less to emerging generations than it does to current shoppers,” the report said. “While they should also remember that in-store inventory is just as important as online, as this generation of shoppers is also more willing to go out of their way to pick up an item in-store.”

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