#PREFALL: Forever 21 said it’s pushing individuality and inclusivity in a new campaign it has planned for its pre-fall offering.
The campaign for the retailer, which has boasted in job listings that it expects to do about $8 billion in sales this year, is called #WeAreForever and taps a variety of influencers including philanthropist Lulu Cerone; R&B singer Khalid; hip-hop artist Leaf; plus-size model Naomi Shimada; model and actress Elizabeth Wheeland, and young social media star Zooey of the blog Zooey in the City.
“I have always been a huge Forever 21 fan,” said Cerone, who added her own style often shifts from androgynous looks to ultrafeminine and sometimes vintage.
Cerone is the founder of LemonAid Warriors, an organization focused on promoting local social activism. The philanthropist said the Forever 21 deal marked the first time she’s been involved in a campaign and also represented her first step into the world of fashion.
“I think We Are Forever is a really great name for the campaign because the campaign is all about celebrating the individual and everyone’s individual style and personality,” Cerone said.
The fast-fashion retailer’s pre-fall collection is just as diverse as the group assembled to promote its product. It consists of crop tops, denim jackets, logo T-shirts and velvet camisoles for women and experimentation with two-tone denim and velvet hoodies on the men’s side. Accessories ring true to the Nineties with gold hoop earrings, rose-colored sunglasses and beanies.
The collection is available for sale on the company’s web site from Monday, with a rollout to stores expected later in the month.
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