Forever 21, the fast-fashion retailer based in Los Angeles, revealed #F21xMusic on the brand’s first dedicated Tumblr account: Forever21.Tumblr.com today.

The Forever 21 Tumblr is a mix of music and fashion that integrates all content for #F21xMusic, a designated hashtag for the brand’s music initiatives.

Consumers will get access to exclusive interviews, Spotify playlists, pictures from music festivals around the globe, ticket giveaways and content from up-and-coming and established artists. The site will also give fans styling tips for off-duty music style, as well as street style looks. The brand’s other social channels will incorporate additional music content including Snapchat takeovers by popular artists and Instagram posts combining music and fashion.

“With Tumblr’s highly engaged millennial user base, it was the perfect platform for us to continue engaging with our fans but with a fresh spin. We are offering our customers a unique online one-stop destination for music and fashion,” said Linda Chang, vice president of merchandising at Forever 21.

Forever 21 operates more than 750 stores in 48 countries.