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When it comes to stopping traffic, Giorgio Armani has become quite the maestro with his steamy campaigns for Emporio Armani Underwear and Armani Jeans — and his latest efforts for spring are likely to have drivers of both sexes slamming on their brakes once again.

Megan Fox, who is also the face of Giorgio Armani Cosmetics, is reprising her role in the sultry black-and-white images shot by Mert Alas and Marcus Piggott. On the men’s side, the world’s number-one-ranked tennis player, Rafael Nadal, strikes a pose and shows a lot of skin in the underwear and jeans ads, also shot by Alas and Piggott. The ads will launch next month.

This story first appeared in the January 20, 2011 issue of WWD. Subscribe Today.

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