MILAN — Megan Fox amply displays her much-remarked-upon assets in the spring ad campaign for Emporio Armani underwear and Armani Jeans.
This story first appeared in the January 12, 2010 issue of WWD. Subscribe Today.
Shot in a Los Angeles studio by Mert Alas and Marcus Piggott, the come-hither images are in black-and-white, just like the ones of her predecessor, Victoria Beckham. The young, dark-haired actress shows off her curves clad in a striped demi-bra and matching panties or lace ensembles. Soccer star Cristiano Ronaldo succeeds David Beckham in the male images but, unlike in the ads using the Beckhams, Fox and Ronaldo will not appear together.
For Armani Jeans, Fox appears in skinny denim, including a white version topped with a white shirt.
The campaign breaks in major fashion and lifestyle titles in February, and Fox will also beckon to passersby from billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
“Megan is young and sexy and has a lot of spirit. Both Emporio Armani Underwear and Armani Jeans are all about a youthful attitude, making her the perfect choice for the collections,” said Giorgio Armani.
Starting Wednesday, Fox’s fans and Armani customers can browse through more images exclusive to the Emporio Armani Facebook page.