By  on June 26, 2018

To maintain consumer loyalty, keep it simple. A new report, “2018 Loyalty Forecast,” released by personalization platform, Fresh Relevance in conjunction with YouGov confirmed that shoppers continue to patron retailers and brands that deliver personalized, purposeful interactions.

“Today’s consumers — namely Millennials and Gen X — have reached ‘peak stuff,’” said Mike Austin, cofounder and chief executive officer of Fresh Relevance. “Because they have everything they need and can access anything they want with the click of a button, shoppers quickly turn to a competitor if a retailer is difficult to do business with or treats them just like one in a crowd.”

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