Prada’s resort ad campaign has a futuristic edge. The surreal images captured by the brand’s longstanding go-to photographer Willy Vanderperre portray models including Freja Beha Erichsen, Julia Nobis, Lineisy Montero and David Van Brusselt, sitting on transparent inflatable cubes — a special reedition of the Sixties creation by Verner Panton. They are seen posing against vivid and iridescent backdrops in a rainbow color palette. The effect and perspective through the lens is somewhat distorted and intriguing. Prada’s resort collection was shown on the catwalk in New York last May. The campaign, which is also flanked by a video directed by Vanderperre, debuted on Oct. 25 across all the brand’s online platforms. – Martino Carrera
For its inaugural holiday ad campaign, Salvatore Ferragamo has embraced diversity with an inclusive cast of models including Malaika Firth, Fabienne Dobbe and Chuyan He, among others. Argentinian young photographer Sofia Malamute portrayed models sitting on velvet sofas or standing against walls covered in baroque tapestry and paintings inside a storied building, which pays homage to the Florentine roots of the house. “Our dynamic creative community has all the rich heritage of this house to explore, and we enjoy total freedom to play with those codes from the past in order to reinvent them for the present,” said the brand’s women’s creative director Paul Andrew. Models are captured sporting pieces from the dedicated holiday season collection, as well as a selection of the brand’s resort 2019 lineup, which includes pleated dresses featuring archival prints from the Nineties. The campaign is slated to appear across all the brand’s digital platforms and social media in mid-November. — Martino Carrera
Once again, creative director Alessandro Michele has imagined a whimsical world for Gucci’s resort ad campaign. Drawing inspiration from the story of Noah’s Ark, the images set in a rural environment portray punk types clad in flamboyant outfits surrounded by exotic and farm animals such as tigers, elephants, monkeys, sheep and cows. Accompanied by the dedicated #GucciGothic hashtag and flanked by a video directed by Glen Luchford, the campaign celebrating the power of nature is slated to break in October across international media outlets. — Martino Carrera
For its holiday ads campaign, Gucci’s creative director Alessandro Michele has tapped longtime collaborator Petra Collins to create a series of short movies and images, which highlight the brand’s offering spanning from accessories and ready-to-wear, through children’s wear, home decor and fragrances. Captured inside the decadent Lutrario Ballroom in Turin, Italy, whose interior was refurbished in the Sixties by Italian architect and designer Carlo Mollino, the campaign depicts an extravagant New Year’s Eve ball party, to the sound of Cher’s “Take Me Home.” Flanked by a number of initiatives on the brand’s social media platforms, the campaign extends to the Gucci app, which will feature a virtual advent calendar presenting users one gift suggestion each day until Christmas. The app will also be integrated with dedicated photo booth stickers of party ornaments. — Martino Carrera
Burberry has tapped an all-star cast for its festive campaign featuring Kristin Scott Thomas and M.I.A. with returning faces Matt Smith and Naomi Campbell. Campbell and her mother, Valerie Morris-Campbell, who makes a special appearance in the campaign, will unveil the Vivienne Westwood and Burberry capsule collection that will launch Dec. 6. Thomas, Smith and M.I.A. will be wearing classic Burberry staples with a Riccardo Tisci twist: the trenchcoat, archive print scarfs, TB Monogram and the new Belt Bag will be featured. Filmed and directed by photographer Juno Calypso, the campaign portrays the ups and downs of holiday gatherings including delayed trains, unpredictable weather and Christmas feasts. — Fiona Ma
Boohoo.com, the U.K.-based fast-fashion retailer, has tapped Hennessy Carolina, the 22-year-old sister of Cardi B for its holiday ad campaign, along with mini Instagram personality, Taylen Biggs. The theme of the U.S. campaign is “No More Parties in L.A.” The ads were photographed by Charlotte Rutherford and styled by Wilford Lenov. Carolina is an American social media and TV personality. The ads will break Thursday on Boohoo.com. Natalie McGrath, vice president of U.S. marketing at Boohoo.com, said, “It was a such a pleasure to work with Hennessy Carolina and Taylen Biggs for our holiday campaign. We wanted to bring this shoot to life in a comical and unexpected way through a stylized tongue-in-cheek content series. It’s important for us to stay connected to our customer and create fresh, relatable content they want to engage with.” — Lisa Lockwood
Gap will launch a multimedia holiday campaign on Nov. 1, spanning TV, mobile, social, in-store and digital. Called “Meet Me in the Gap,” the ads feature Grammy-nominated R&B artist and songwriter Leon Bridges, who captures the holiday spirit in song and dance alongside a group of individuals drawn to his energy. The campaign video spotlights Bridges moving to the rhythm in a blank space that is brought to life with oversize Gap crazy stripes that come together to form a path, leading him and the rest of the cast on a journey of generosity. Directed by Emil Nava, the video embraces the magic of the season. The entire cast is outfitted in classic Gap denim paired with colorful knits and bright stripes. Through a soulful rendition of Heavy D & The Boyz’s original version of “Now That We Have Found Love,” Bridges creates a feel good moment that is accompanied by choreographed moves by the entire cast. “Music, dance, fashion and personal style are my big passions in life, so getting to work with Gap on this campaign that ties all of those elements together is epic,” said Bridges, who hails from Fort Worth, Tex. “For Gap, holiday is all about the feeling of giving and coming together to celebrate the season with loved ones. This year especially, we want everyone to feel the love by lifting spirits with Leon’s harmonious take on the Nineties anthem,” said Craig Brommers, chief marketing officer of Gap. “Leon’s soulful voice and charismatic rhythm, styled in Gap’s signature crazy stripes, created an undeniable energy brought to life in this moment of positivity and cheer, bound to spread love.” The TV spots will air on major networks and be incorporated into high-impact moments, including digital takeovers on Vevo, Hulu and Spotify with priority on live-viewing moments within the NFL and the season’s top-rated programs. — Lisa Lockwood
Margaret Qualley returns to the holiday Kate Spade campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin. In the campaign, styled by Laura Ferrara, the iconic Sam bag is featured in a party-ready pale pink satin with a contrasting label fixed to the outside of the bag, as a nod to the original design from 1993. The pink bag is photographed against black-and-white images of Qualley in her Kate Spade looks. The holiday 2018 campaign, which broke Oct. 22, features still images and video content for the web and social media. It was shot on location in New York City. “At Kate Spade New York, 2018 has been all about celebrations — no matter what the occasion — but always with a few twists, turns and adventures along the way. Through our campaigns, we aim to create real-life moments that our customer can relate to, moments that she could see herself living, often with a little laugh,” said Kristen Naiman, senior vice president of brand creative. — Lisa Lockwood
Penélope Cruz in the Chanel cruise ads.
Jennifer Lawrence in the cruise 2019 ad campaign for Dior.