The Best Spring Campaigns of 2022 [PHOTOS]

The Best Spring Campaigns of 2022

Image Credit: Courtesy Photo

Quannah Chasinghorse, a Native American model, is featured in Mackage’s spring 2022 campaign, which is the first in a series of their Protectors campaign, which will feature people who take a stand to protect what matters most to them and what grounds them.

The campaign was shot by Tyler Mitchell along the Southern California and Malibu coastline.

Chief marketing officer Michelle Donnelly said the campaign has a quiet strength and serene optimism brought to life by casting Chasinghorse, a land protector. “We worked with Quannah on our fall 2021 campaign and saw so much alignment with her values and those of the brand that we wanted to build on this relationship into 2022. We are also working with her to support a cause of her choice, which we will reveal later in the campaign,” said Donnelly.

The collection features Mackage’s innovative E-3 Lite and Re-Stop materials. E-3 Lite is made from 100 percent recycled nylon, creating an airy, breathable feel that’s water-repellent and has a resistant finish, and Re-Stop is 100 percent recycled nylon fabric that has durability from its ripstop construction.

The campaign will run out of home in New York and Greater Toronto, along with digital media, paid social, and digital advertising in leading fashion and lifestyle publications in Asia. — Lisa Lockwood
The Best Spring Campaigns of 2022

Image Credit: Courtesy of Michael Kors

Michael Michael Kors and Michael Kors men’s spring campaigns feature Cindy Bruna, Nikki McGuire, Lori Harvey, Alton Mason and Neels Visser and was photographed by Lachlan Bailey. A short film, directed by Bailey and shot by Jake Webb, accompanies the images.

The campaign focuses on the allure of wanderlust at its most sophisticated. Shot in St. Barths, the images capture the models enjoying all the island has to offer.

“St. Barths has the amazing mix of natural beauty and beautiful people,” said Michael Kors. “It is one of the rare places on the planet that feels effortlessly joyous and yet super indulgent, and I love that there’s a new adventure around every corner. Somehow on this tiny island, you find a cosmopolitan richness that draws people from around the world.”

Gold and silver hardware, allover signature logo print and body-con knit dresses are featured. High-profile accessories, from statement sandals to striking sunglasses and elevated handbags, are also spotlighted in the campaign. Men’s features travel-ready backpacks and sunglasses.

The brand is also showcasing a new campaign for the Karlie bag starring Bella Hadid, which was shot by Dan Jackson.

Ads will appear in spring magazines as well as digital outlets, social media platforms and outdoor media placement. — Lisa Lockwood
The Best Spring Campaigns of 2022

Image Credit: Courtesy of Moose Knuckle's

Moose Knuckles’ spring campaign was photographed at the Malibu beachside by Kenneth Cappello, featuring Moneybagg Yo and Justine Mae Biticon.

The ads feature such spring designs as eco-conscious lightweight down, water and wind repellent nylon and windproof tech fabrics. The ads were styled by Ian Bradley.

“Moose Knuckles constantly strives to be authentic and embody the personalities of the people they involve. We gravitated toward Moneybagg Yo and Justine Mae Biticon as they encapsulate an attitude similar to our own. They’re our muses — making waves and breaking boundaries in their respective lanes,” said Brody Baker, creative director of Moose Knuckles. — Lisa Lockwood
The Best Spring Campaigns of 2022

Image Credit: Mylan Rosendaal/Courtesy of G-Star Raw

G-Star Raw’s new Hardcore Denim Campaign is inspired by the urban tap movement. The campaign captures an artistic translation between two world-class tap dancers.

World tap champion Kamira Samuel and Broadway performer Lee Howard are featured in the campaign. Each dance movement showcases the multifunctional looks in the Hardcore Denim Collection. Jack Evans choregraphed the tap dance.

The campaign is appearing digitally. — Lisa Lockwood
The Best Spring Campaigns of 2022

Image Credit: Courtesy

Alexander McQueen’s spring 2022 campaign was shot by Steven Meisel, which marks the first time the photographer has worked with the British luxury house. The black-and-white images feature the group of models that inspired the spring collection to begin with, including Awar Odhiang, Lucia Fairfull, Sora Choi and Jill Kortleve, among others. They stand out for their individual interpretations of style, with some pose in romantic tulle dresses, while others show off their tattoos or sport pixie cuts and edgy leather corsets.
The Best Spring Campaigns of 2022

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The tie-in between Jimmy Choo and Hailey Bieber is going strong. The model starred in the brand’s campaign for the third season in a row, shot in Los Angeles by photographer Pierre-Ange Carlotti. Posing against a panoramic view of the city, Bieber sports key new items from the spring 2022 Jimmy Choo range including logo slides, trendy green pumps, combat boots, and the brand’s signature “Varenne” shoulder bag with logo hardware.
The Best Spring Campaigns of 2022

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Picture this: an idyllic holiday location set in an Italian village, overlooking the blue of the Mediterranean Sea. This is the background of the Salvatore Ferragamo spring 2022 campaign, which includes a video, shot and produced by Amalia Ulman, and photos by Hugo Comte. The spotlight is on American actor and musician Jharrel Jerome and models Greta Hofer, Nyaueth Riam and Xu Meen and the brand’s core accessories, including a new bucket bag in vibrant colors. The campaign encapsulates summer ease, love, friendship, the concept of family and fun. – Alice Monorchio
The Best Spring Campaigns of 2022

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Missoni’s spring 2022 ad campaign could be described in three words: joyful, optimistic and dynamic. Through the use of light and motion, London-based photographer Marili Andre perfectly encapsulates Missoni’s spirit of “living life in colors.” The campaign features the likes of Georgia May Jagger, Louise de Chevigny and Clement Chabernaud in the brand’s designs and recognizable signature zizag motifs. – Alice Monorchio
The Best Spring Campaigns of 2022

Image Credit: Courtesy

Once again, creative director Jeremy Scott and photographer Steven Meisel have teamed up to bring to life Moschino’s aesthetic — characterized by pop colors and a ’60s vibe. The cast includes model Gigi Hadid, who is seen holding a heart-shaped popsicle; Mika Schneider wearing a coordinated baby pink set; Imaan Hammam flaunting a multicolored printed one-shoulder dress; Abby Champion with her perfectly symmetric haircut and extra-large necklace, and Amar Akway carrying a heart-shaped pink mini-bag. The campaign is titled “Ladies Who Lunch,” reflecting the brand’s quirky and fun side. – Alice Monorchio
The Best Spring Campaigns of 2022

Image Credit: Courtesy

For its women’s wear spring 2022 campaign, Prada has tapped American actress, model and activist Hunter Schafer — breakout star of the hit HBO show “Euphoria.” The campaign titled “In the Mood for Prada,” sees Schafer dressing (or undressing) herself — an intimate act that was captured by photographer David Sims. Models Serena Forrest, Julia Nobis and Lina Zhang also appear in the campaign. – Alice Monorchio
The Best Spring Campaigns of 2022

Image Credit: Courtesy of Miu Miu

In sync with its spring collection referencing early Aughts fashion, Miu Miu tapped a group of “It” girls that can embody the rebellious and care-free spirit that dominated that specific pop culture. Lensed by Tyrone Lebon, the images are kept simple and candid, with breakout stars including supermodel Hailey Bieber, English actress and Miu Miu favorite Emma Corrin, as well as South Korean actress Lee You-mi, of “Squid Game” fame, among others, posing against draperies, velvets and curtains in contrasting colors. – Martino Carrera
The Best Spring Campaigns of 2022

Image Credit: Courtesy of GCDS

Aron Piper, who shot to stardom after appearing in the Netflix teen drama “Elite,” fronts the GCDS spring ad campaign alongside an all-Spanish cast of models portrayed in pop-tinged images by Javier Ruiz against a sun-drenched landscape. In keeping the collection’s salute to summer theme, creative director Giuliano Calza envisioned a seaside getaway infused with surrealist touches, as in the inflatable beach-ready props carried by the talents and old-school sea diver making a cameo appearance in one of the pictures. Piper is seen staring at the camera clad in a chain-printed camp shirt and matching shorts, or holding a GCDS-engraved ice cube as if it were a pair of binoculars. – Martino Carrera
The Best Spring Campaigns of 2022

Image Credit: Courtesy of Agent Provocateur

Agent Provocateur is celebrating the reopening of the world and office spaces everywhere with the “fem-trepreneur.” The British-based lingerie brand’s spring 2022 campaign, “Hot Desking,” features working women “running the city and building empires,” while outfitted in the scantily clad (a mix of lace, nudes and eye-popping pink) lingerie pieces. “It’s time to reclaim the workplace, whether that may be at home or IRL, in showstopping strapping and lavish lace,” the company said in a statement. “Shatter the glass ceiling, feeling your feminine power in sumptuous silks and exquisite embroidery.” Agent Provocateur’s creative director Sarah Shotton led the campaign, with photos by Venetia Scott. — Kellie Ell
The Best Spring Campaigns of 2022

Image Credit: Courtesy of Sara Battaglia

For her spring 2022 ad campaign, Sara Battaglia box-checked some of the obsessions of younger generations. She enlisted model Anna Cleveland for images and short ASMR-style clips in which she is seen filing her nails, chewing a bubble gum and blowing a balloon out of it, answering the phone in a perfect Italian accent and eating a cheeseburger, the latter provided by Bun, a sustainably minded local eatery. Battaglia said the campaign, inspired by master directors including Jacques Tati, Stunley Donen and Andy Wharol and their cinematic tricks, charts a new course for her brand’s communication: ironic, playful and in tune with her younger audience. – Martino Carrera