Happy Socks is going for viral gold with its newest video campaign. The video, which will be released today on the sock brand’s You Tube and Facebook accounts, features snowboarder Adrian “Wildman” Cenni hanging from a helicopter and weaving through clouds on a Happy Socks-branded snowboard in Mexico.

“We make crazy videos for a living but this is the craziest one we’ve ever done. Happy Socks is all about bringing happiness into peoples’ lives and this video is happiness on steroids,” said Tim Staples, co-founder of Shareability, the online brand video agency that helped make the video.

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