By  on October 20, 2017

The work for an influencer is never finished. As the role of creators continues to evolve and rise in relevance, brands and marketers are shifting their approach to the formerly — and frequently — underestimated segment.

In #Hashoff’s semiannual report about the segment’s climate, 150,000 of the content marketing firm’s opt-in influencers shared input on the space. Within the report, influencers warned against being swayed by the quantity instead of the quality of creators’ following and engagement, aiming to secure full-time status, and their preferred platforms.

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