It’s no secret that indie brands are having their day — and now, they’re set to get a trade show of their own.
Indie Beauty Expo, a trade/consumer hybrid that will be held on Aug. 27 at the Altman Building in New York City, was cofounded by Jillian Wright, founder of Jillian Wright Clinical Skin Spa, and Nader Naeymi-Rad, chief executive officer of Vesture, a luxury fashion company.
“When I started my skin-care business, I was frustrated by the lack of true beauty incubators,” said Wright, who also sells a product line bearing her name, which she began retailing in 2013. “The category has consolidated into an environment where niche brands are not given the chance to flourish. We want to throw sunlight onto these entrepreneurs and give them a chance to grow, even in an industry that is dominated by giants. IBE provides a platform for brands, retailers, buyers and consumers to connect, showcase and discover these unique and emerging brands.”
Brands already committed to the show include Arya Essentials, Folium Medica, Hynt Beauty, Jillian Wright Skincare, Lotus Wei, Mun, Phace Bioactive, Pour le Monde, Zyderma, Bottega Organica, The Good Home Co., Innersense Organic Haircare, Juara, LVX Nailcare, Nu Evolution Cosmetics, Privai, Soapwalla, Dayle Hagag: Goddess of Skin, Grande Lash, Isa’s Restoratives, Kahina Giving Beauty, Mayala, Osmia, Perfect Formula and White & Elm.
“Many [of these brands] were completely new to me, despite working in the industry and constantly searching for products to carry at my spa,” Wright said.
“We are working very hard to ensure a meticulously curated, highly compelling expo,” Naeymi-Rad added. “There’s an emphasis on healthy, clean and natural. Consumers don’t necessarily want bells and whistles; they want authenticity, a stronger connection to community and the environment. There’s a certain passion behind iBE that’s going to resonate.”
The event will kick off with a press breakfast, where exhibitors will present their brand stories to the media. Throughout the business-to-business portion of the expo, attendees can learn about and experience dozens of brands and partake in panels.
At 5 p.m., Indie Beauty Expo becomes a consumer event. For $59 per person, customers will get discounted shopping, spa services, giveaways, cocktails and a goodie bag. Tickets can be purchased at indiebeautyexpo.com.