By  on June 14, 2017

Instagram is expected to begin testing a new tool that makes it easier for influencers to mark paid posts on their feeds.

The company said Wednesday it will soon work with a select group of influencers and publishers to test a tool that clearly marks posts with the disclaimer “Paid partnership with” and then the name of the brand partner below where a user’s handle sits. Blogger Aimee Song and BuzzFeed are among some in the initial group to begin using the tag. The tool will roll out for a test in the coming weeks before it’s launched globally in the coming months, according to an Instagram spokeswoman.

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