Luke Grimes, who is best known for his role as Elliot in the film “Fifty Shades of Grey,” is the star of Jeffrey Rüdes’ spring 2016 campaign.
Grimes was shot by photographer Bruno Staub at the Penn Modern House in Hollywood and on parts of Sunset Boulevard.
According to Jeffrey Rüdes, the J Brand founder who introduced his eponymous luxury men’s wear line last year, Grimes is a promising actor who embodies the brand’s ethos.
“Our intention was to create a sexy, cool attitude that evokes the ease and sensibilities of Hollywood’s leading men,” said Rüdes.
The ads will appear later this year in various international print publications.