NBC Five Star Video

Jimmy Butler of the Chicago Bulls believes an argyle sock monkey covered with his team’s logo is a smart purchase, and John Wall of the Washington Wizards fully endorses a plastic tumbler that also features his team’s logo.

That’s the primary gist for a series of short videos the NBAStore.com will release later today titled “Five Star Reviews.” NBA players Damian Lillard of the Portland Trail Blazers, along with Zach LaVine and Andrew Wiggins of the Minnesota Timberwolves, offer their commentary on items shoppers can find on the NBAStore.com, including a barbecue set and a three-pack of balloons.

This e-commerce push coincides with the NBA’s recent brick-and-mortar initiatives. The league will open its New York City flagship next week.

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