Jordan Brand is elevating the voices of local Black creatives through its New York City capsule collection.
The apparel collection includes a flight suit, utility pant and Windbreaker that feature reflective Jordan motifs inspired by the New York City subway system modeled by Brooklyn-based stylist Kia Marie; Black Girl Beach Day founder and Brooklyn-based art director and model Germany Lancaster; Queens-based multihyphenate Alissa Nevita. Bronx-born photographer Raven Varona, better known as Ravie B., shot the campaign, and Shibon Kennedy styled the looks.
The brand also tapped Los Angeles-based creatives Arielle Toole, Jessica Jordan, Napoleon Jinnies and Xavier “Curlyfro” to model the 23 Engineered, City Utility and Essentials collections while Megan Cahill and Black-owned business owner Andre Emery had masks featured in the campaign.
“In addition to our commitment to help end systemic racism, Jordan Brand has placed an emphasis on continuing to partner with Black-owned businesses and amplifying the voices of young Black creatives across our channels,” Jordan Brand women’s general manager Andrea Perez told WWD. “As a brand, we aim to ground our work in both action and commitment, and we will continue to keep that the focus of our work across Jordan Brand as well as with our partners and within our communities.”
The collection launches on Aug. 15 in China, Aug. 20 in North America and globally on the Nike web site on Aug. 24.