Kate Spade is all set for summer. The company has tapped British model Jourdan Dunn for the second season, making her the face of its summer ad campaign.
The digital campaign, which features merchandise from the Kate Spade New York collection, as well as the brand’s Madison Avenue, Broome Street and Home lines, features key New York moments. It will launch across digital outlets, beginning Tuesday.
The campaign, entitled “Vacation is a state of mind,” was photographed by Emma Summerton. Ads feature the women hanging out on a New York fire escape with their summer essentials, aka tech gadgets, and cocktails in hand.
In addition to Dunn, the campaign features writer Karley Sciortino; model and stylist Alexis Baez; writer, student and waitress Paloma Elsesser, and filmmaker, musician and downtown café hostess Tracy Antonopoulos.
Deborah Lloyd, president and chief creative officer of Kate Spade New York, said of the ads: “Summertime in New York invokes a spirit of imaginative adventure — a spirit that also embodies the Kate Spade New York girl when a step outside onto the fire escape or a walk in Central Park can take you miles outside of the city. The Kate Spade New York summer 2016 collection invites our customers to embrace this mindset and celebrate the summer season.”