Juun.J is paying homage to his muses in his fall advertising campaign.
The Korean men’s designer who was featured at Pitti Uomo in January will feature K-Pop stars and friends G-Dragon and Taeyang of the group Big Bang in his ads for the season.
Both entertainers, who are huge stars in their home country, have appeared in the designer’s fashion shows in the past.
Juun.J’s fall collection was titled “Less,” and featured pieces that blurred the lines of gender, age and genre. Its featured item was a rider jacket, which was offered in a variety of lengths and patterns. The stars wear variations of the jacket in the ads.
The moody black-and-white ads were shot by Hong Jang-hyun in Seoul in March and will be showcased on social media where the entertainers have millions of followers, according to Juun.J.