As consumers become more divisive, merchants are charged with curating unique and purposeful ad messaging. The “Advertising: Make a Lasting Impression” report released by market research firm Kantar Millward Brown explains that brands that strike harmony in communication, branding and entertainment will fare the best against multiplying, stiff competition.
Marketers armed with robust research on its target audience are able to accurately devise authentic messaging. “Emotional meaningfulness is about a brand being more liked by consumers than other brands, and emotional difference is about a brand behaving in a way that makes it seem more dynamic or progressive than other brands,” the report said. It recommends that marketers regard the full picture of its consumer — not just her shopping preferences — to inform new initiatives that are emotionally meaningful.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion