By  on February 7, 2018

Alibaba isn’t number one — at least within Kantar Millward Brown’s latest rankings of the top Chinese brands for 2018 that was detailed in the brand strategy firm’s review, “BrandZ Top 50 Chinese Global Brand Builders Report.” The analysis takes a deep look at the impact made by Chinese brands within the global consumer market — and how they can grow the brands on an international stage.

“Chinese brand builders aren’t just concerned with reaching a wider global audience, they are aiming to change customers’ perceptions too. Brands that succeed in China’s formidably competitive marketplace are not just out-gunning the competition in terms of innovation, they are deploying an equally powerful weapon — branding,” said Doreen Wang, global head of BrandZ at Kantar Millward Brown.

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