Actress and model, Kate Upton has joined up with performance wear company, Copper Fit to promote its fall and holiday 2018 collections. Known mainly for its compression sleeves and braces, Upton will be charged with upping the awareness of Copper Fit’s new wellness and recovery-focused collections, which feeds into the brand’s commitment to build up its women’s category.
“Kate personifies our mission of promoting optimal health and wellness,” said Andy Khubani, chief executive officer and founder of Copper Fit’s parent corporation, IDV. This partnership is the latest in line of brands that have tapped Upton to front their marketing campaigns. Upton has previously served as a brand ambassador for the likes of Express and food company, Urban Remedy.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion