By  on March 23, 2018

Though price continues to be a dominant influence on consumer purchases, its relevance is beginning to wane in light of rising preferences for enhanced shopping experiences. Kibo’s report, “2018 Consumer Trends Report — Engaging the Informed Consumer,” underscored key shifts within consumer behavior, specifically as they become more refined in their product research methods.

“Competition has been fierce to offer the lowest prices, the steepest discounts and the fastest free shipping — often to the detriment of small- and mid-sized merchants whose lower order volume can’t make up losses in margins,” the report said. “In a world where sales and discounts are ubiquitous year-round, shoppers are increasingly looking beyond price to distinguish what sets merchant apart.”

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