By  on November 9, 2017

Kibo Commerce, a unified omnichannel software has released “Holiday Trends Report: 2017 Edition,” which details the driving factors that will attract consumers and motivate purchases. The research found that consumers are increasingly gravitating toward omnichannel purchases, specifically lured by picking up online purchases within a store.

The report details the findings of a survey answered by 3,000 U.S. consumers between the ages 18 and 65 — an even split between men and women were represented.

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