Korean beauty companies are making waves in China. Traditionally, China’s high-end market has been dominated by western giants like L’Oréal, while the lower tier consists of domestic brands. But since arriving in China 10 years ago, Korean beauty brands are on a quick upward trajectory. AmorePacific, Korea’s largest beauty corporation, grew 31 percent year-over-year, according to Euromonitor, while L’Oréal and Shiseido each saw 12 percent growth. It’s Korea’s perception as a technological innovator — the country kicked off the BB Cream craze — and its celebrity influence that are helping business boom, particularly in the midrange market. But brands like AmorePacific also are targeting the higher end with its premium line Sulwhasoo. Though the competition will increase with a continual influx of new brands, the future looks bright, said Laurie Du, China beauty analyst for Mintel. “The market for Korean cosmetics will surely continue to grow.”

This story first appeared in the December 19, 2014 issue of WWD. Subscribe Today.

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