Launchmetrics is bringing its backroom fashion savvy to Japan.
The company, which helps brands coordinate fashion show RSVPs and track editorial samples, has partnered with Tokyo-based ad agency Futaba Tsushinsha. Through a reseller agreement, Futaba, which specializes in fashion and lifestyle brands and has about 400 clients, will have to access to Launchmetrics’ multiple industry-minded products.
The move is part of Launchmetrics’ international expansion. And by targeting Japan, the company is honing in on what Bain & Co. has cited as the second-largest market for personal luxury goods after the United States. In January, Futaba reported more than $82 million in annual sales.
“This strategic partnership is a major step toward continuing Launchmetrics’ expansion in the Asian-Pacific,” said Launchmetrics chief executive officer Michael Jais, who was previously ceo of Augure.
Launchmetrics was formed in December 2015 as a merger of New York’s Fashion GPS and Augure, which specialized in connecting brands with social influencers.
The company specializes in products that track editorial samples, event management tools that help organize fashion show scheduling and RSVPs, digital showrooms and Fashion GPS Radar, a directory with more than 40,000 industry contacts, including retailers, editors and influencers. Later this year, the firm will introduce a new version of GPS Radar.
Futaba president and ceo Hiroshi Okawa said the adoption of digital practices have “always been at the forefront of our business strategy.”
Rates for services vary, with some costing as little as $5,ooo per year and going up to $500,000 depending on the size of the business and how many services are used. The New York-based company currently has offices in Los Angeles, Paris, London, Madrid, Girona, Hong Kong and Milan.
Fashion GPS founder Eddie Mullon, who is now president of Launchmetrics, said at the time of the merger, “It is now critical for brands to stay ahead of trends, quickly bring product to market, create exposure with the right timing and be able to measure how it impacts their business.”
Launchmetrics’ clients include L’Oréal, LVMH Moët Hennessy Louis Vuitton and Richemont Group. The company also works with both the Council of Fashion Designers of America and the British Fashion Council.