By  on November 19, 2019

To celebrate Lee’s 130 years in business, company executives are headed to Broadway.

Vice president of women’s design Betty Madden and other staffers have corralled a group of editors to attend Tuesday night’s performance of Tennessee Williams’ “The Rose Tattoo.” Although the lead actress Marisa Tomei does not wear Lee in the play, she has worn the brand offstage through the years. The actress is expected to welcome the Lee-led team backstage after the show at the American Airlines Theater. The fact that the made its debut on Broadway in 1951 appealed to Lee, which unveiled its Reissue collection earlier this month. Madden said, “It’s a really cool connection to an old iconic playwright,” referring to Williams.

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